NZ On Screen – Page 7 – 5000 Ways to Love You

Goodshirt “Buck it Up”

With “Buck it Up”, Goodshirt ended its previous collaborations with director Joe Lonie. They went in a different direction with new director Kezia Barnett, an old art school pal of Rodney Goodshirt.

And it’s very different from the five one-shot-wonder videos the band made with Lonie. “Buck it Up” is more grown up, more sexy and it has lots of actual proper choreography – something I’ve been hanging out to see in a NZOA music video for so long. And it is fearless with edits.

The video is set in a school, where an impossibly handsome young student is troubled by strange visions. His strict teacher becomes a saucy temptress (played by one of the other people who did the artists dole course with me in 2003!) – and it’s done with a lot more style than Van Halen’s “Hot For Teacher”. The student sees a butterfly with the face of a cute girl. He’s beaten up by bullies who transform into wolves. And then there are cheerleaders wearing masks of the Goodshirt members.

This menagerie of madness comes together for a final chaotic dance scene, then the student comes to, finding the butterfly girl (in human form) there for him in real life.

The band don’t directly feature a lot in the video. They make a few cameos, but are largely absent (they are shy). But this means the story has been given over to the casts of pros, the ones who can do the high kicks and shimmies.

It works having lots of dancing in the video. The song is upbeat and highly danceable, so it seems almost like a no-brainer that you’d work with the rhythm and get people moving.

Best bit: the cheerleaders putting on their Goodshirt masks, piece by piece.

Director: Kezia Barnett
Ngā Taonga Sound & Vision

Next… a walk along the beach.

Elemeno P “Verona”

For the “Verona” video, director Greg Page put Elemeno P in an industrial freezer. Why? As he explained to NZ On Screen, “There was no legitimate reason for shooting in a freezer – I just enjoy torturing the bands I work with.” Rock on.

I’m sure they could have shot the video at the actual Verona cafe (it was also the setting of Fur Patrol’s “Lydia” video), but by using a much less predictable setting, the video is a lot more interesting than if we just saw the band playing in a bar.

So there are the band playing in an actual working freezer. It’s so cold their breathe is visible, but they’re all playing in t-shirts. Because it’s all bloody freezing, there’s a kind of tension to band’s performance in the video. It’s like they’re putting everything into rocking out but at the same time they’d also like to get out of there and into the loving embrace of room temperature air.

Because the freezer is relatively small, the band are shot individually. But the editing cleverly makes it feel like they’re all in there together, united in ice.

The freezer setting is a bit gimmicky, but the band’s performances and the cool-as cinematography make the video more than just a standard torture-the-band vid.

Best bit: the video starts with a bit of “Fast Times in Tahoe” and the lyrics “playing in the snow”. Lol.

Note: NZ On Screen has lots of behind-the-scenes stories, both on the video page and in this interview with Greg Page.

Director: Greg Page
Ngā Taonga Sound & Vision

Next… classroom discipline.

Dei Hamo “We Gon’ Ride”

Well, there’s a lot going on in this video. The video starts with a prologue – Dei Hamo and pals sitting in a car parked in the pedestrian area outside the Britomart Transport Centre. After declaring that there’s no “new sound”, the four discover that – hey – you can make cool noises with things inside a car. This suggests that none of them have ever been a bored kid waiting inside a car.

After a minute of that, the song proper kicks off. Most of the action takes place in and around Commerce Street in Downtown Auckland, right in front of the bookshop selling cute Asian stationery. There are cars galore, along with boys and girls who are just as much into cars as Dei Hamo is. He’s pestered by the media (with one reporter played by Jane Yee) but just as things seem about to get boring, they instead get weird.

There’s Dei Hamo and Chong Nee dressed as military generals standing in front of a big wall of shiny mag wheels, Dei Hamo in white-face as Paul Holmes having a dig as the notorious “cheekie darkie” comment, Dei Hamo relaxing with an underwear-clad model in an RV. And then there’s Matthew Ridge excitedly boogieing down with the boys.

At the time the video came out, it all seemed very exciting. As Duncan Greive says over at Audio Culture, this is what big flashy hip hop videos were like at the time. It takes a lot of effort to make a video like this (the video reportedly cost over $50,000), but Chris Graham and Dei Hamo pulled it off. And yet… as Greive also observes, “something about the cumulative impact feels a little overblown – like, this is New Zealand. We can’t possibly afford to live that life.”

It looks like a world created for a music video, rather than an actual depiction of a blinged-out good life. The song was number one for five weeks, in that remarkable time in 2003-2005 when eight New Zealand hip hop songs made it to number one before the trend flipped over to reality TV show winners. And now, 10 years later, the world of “We Gon’ Ride” seems like ancient history, that time when entertainers used to dress up and dance around cars.

Best bit: Dei Hamo holds up a fat wad of Rutherfords.

Director: Chris Graham
Ngā Taonga Sound & Vision

And with this blinged-out extravaganza, I’ll end the year. 5000 Ways will now take its annual break, back on Monday 20 January right in the midst of that particularly fruitful time for New Zealand music in the pop charts. As always, thanks to you, dear reader, and to everyone who’s commented and shared stories, and to all the people who’ve tracked down old videos and got them online. Merry Christmas, happy New Year and see you in 2003!

Robyn

Misfits of Science “Fools Love”

It’s strange to realise that this song was a one-hit wonder for the Misfits of Science. At the time it seemed like a natural part of the incredibly successful period of number-one singles by New Zealand artists – mostly hip hop – in 2003 and 2004, and with no sign that it was to be a one-off for the group. But as Duncan Greive notes at Audio Culture, the charts “started to resemble a rap version of the then-recent dotcom bubble. That is, any old crew with a semi-plausible single could have a hit.”

“Fools Love” was a good song, but there was nothing very New Zealand about it. While other New Zealand hip hop artists made songs that were firmly rooted in Aotearoa, “Fools Love” sounds like it could have come from anywhere. The video continues with this rootlessness. In fact the only thing that makes it identifiably New Zealand is the NZ On Air logo.

But it’s still a fun video. Directed by Shane Mason and Mark Trethewey, the video takes the Misfits crew and makes their heads big and/or their bodies small. For a song that’s all about mocking bling culture, this animated style keeps it light and doesn’t drag the song down into a massive diss track.

The background is a collage of skyscrapers, limousines, booty girls and all the other trappings of hip hop culture at the time. The end result is a stylish and fun video that surely contributed to the song’s four-week run at number one.

Best bit: the heads down, shoulder-dirt-brushing intro.

Director: Mark Trethewey, Shane Mason
Ngā Taonga Sound & Vision

Next… instead the sweaty box.

King Kapisi featuring Che Fu “U Can’t Resist Us”

A giant crown-shaped cloud overs above the setting of this hip hop video: it’s a farm. It’s not the first time a New Zealand hip hop video has used this unconventional location. In 2000 Dark Tower’s “You Beauty” threw out the symbolic hip hop rulebook and filmed on a farm.

But while King Kapisi, Che Fu and friends have just as much fun down on the farm, their rural adventure is more focused and more… sheepy. Directed by Chris Graham, the video makes bold use of the landscape and the photogenic farm life.

The video starts with King Kapisi burst out of the middle of a flock of sheep (who have a much happier life than the sheep in the Skeptics’ notorious “AFFCO” video), leading to a livestock auction taken by former All Black Michael Jones. The video is full of cameos, with Inga Tuigamala, Imon Starr (of Rhombus), Oscar Kightley (recently seen in the Ill Semantics “Watching You” video), Nathan Rarere, director Chris Graham, and the late great Peter Fatialofa.

The auction over, King Kapisi hurls around some nunchakus made from jandals, before joining Che and Imon in the woolshed for some shearing. There’s a surreal break in the middle of the song where the three talk in shrill-voiced Kiwispeak on a smoko. “Oh, fair suck of sav, man,” says Che.

And there’s more fun to be had. Che and Kapisi go for a hoon on a tractor with a booming sound system, then as night comes, the younger dudes go on an eel hunt.

Artists go to so much effort trying to make Auckland seem so much more gritty and urban than it actually is. It’s really refreshing to see a video that happily abandons that world and goes in the opposite direction – a day in the countryside.

Best bit: Che Fu flouting the “No lying in wool bins” sign.

Director: Chris Graham
Ngā Taonga Sound & Vision

Next… it’s a bloody big truck.

Gramsci & Anika Moa “Don’t”

Neither Paul McLaney (aka Gramsci) nor Anika Moa feature in this video. Instead it’s a partially animated adventure involve a woman walking on a tightrope, a man holding the rope tight, and a sweeping panorama.

According the profile at Ngā Taonga Sound & Vision, the “Don’t” video was filmed in an old church, using blue tarpaulins for a DIY chroma-key background (that didn’t even work properly), with the actress playing the showgirl doing all her tightrope walking on the floor.

The background is an animated fantasy version of Wellington, tall buildings, the wide harbour but also unfamiliar snow-capped peaks. As the camera swoops around the tightrope walker, the landscape changes. NZ On Screen also notes that the background was created from still images taken by director Ed Davis.

The background and highwire drama changes and intensifies with the song, an uneasy duet. The tightrope walker does flips and tricks which – even though it’s all fake – still create a splendid tension.

And with all that tension set up, it seems inevitable that the tightrope walker would fall. She does, whooshing through an ever-changing landscape, into the arms of the man who was holding her rope. Well, that’s a happy ending.

“Don’t” won best video at the 2003 New Zealand Music Video Awards.

Best bit: the artistic balancing, impressive even on the flat.

Director: Ed Davis
Ngā Taonga Sound & Vision

Next… wake up, sheep and people.

Nesian Mystik “Unity”

“Unity” was another top-10 hit for Nesian Mystik, and another of their singles built around the theme of Nesian Mystik. It’s an upbeat song with a bit of everything – brass, reggae, hip hop, acoustic guitar – all part of the Nesian experience.

The video is a fun adventure, casting the band as members of a shadowy agency, also called Nesian Mystik. They’re summoned to action by a mysterious black dog. There’s work to be done.

Awa hits the streets delivering boxes of “Nesian Pizza” (well, they couldn’t have called it Mystik Pizza) that contain secret messages instead of pizza. Actually, I would be disappointed if I got a scrap of paper saying “The Movement’s coming” instead of a delicious Hawaiian pizza.

By the way, part of Awa’s verse was previously the chorus of the anti-GMO charity supergroup song “Public Service Announcement” (including Nesian Mystik), which was released about a year prior.

The rest of the band can be found in various disguises around town – delivering newspapers, driving a bus, and posing as pot-banging homeless buskers. Band members also take over various television programmes, shocking their families to see Nesian news, cooking, gardening and music shows. All that’s missing is a home-renovation show.

The band finally meet up to revel in their unity. Yep, they’re all together so you had just better watch out. Or something.

Best bit: the group’s clever disguise as a crazed mariachi band.

Director: David Garbett
Ngā Taonga Sound & Vision

Next… big fat cigars.

Salmonella Dub “Platetectonics (Fartyboom)”

eIn the early 2000s, anti-genetic-engineering sentiments were very popular. There was even an all-star charity single called “Public Service Announcement”, as well as the pressure group Mothers Against Genetic Engineering (MAdGE). The “Platetechtonics” video is Salmonella Dub’s foray into the anti-GE world, with an animated cautionary tale.

The video is a sequel of sorts to the group’s “Problems” video, directed by “Problems” co-director Steve Scott. And indeed this video stars the same animated characters from “Problems”, though in a more cartoony form. This time he’s a scientist and has cross-bred a “natural seed” with a “mutant seed”. And you just know this isn’t going to end well.

He plants the seed, has a nightmare about it, returns the next morning and discovered a giant purple bush. He eats a berry and goes a bit mental and had some choice hallucinations involving the music, just like in the “Problems” video. That’s a hard life.

The GE plant gets all Little Shop of Horrors, chasing the hero up a volcano. But suddenly he starts to bloat up, and floats high above the earth. The moral of the story? Er, GE food gives you gas?

The track itself is a fairly laid-back, almost instrumental number. The video is far more engaging and interesting. It avoids the temptation to takes the lazy stoner path, and instead turns the sound into the soundtrack for a surreal adventure with a moral lesson.

Best bit: the classic animation chase up the volcano.

Director: Steve Scott
Ngā Taonga Sound & Vision

Next… the phone box of rage.

Goldenhorse “Maybe Tomorrow”

The “Maybe Tomorrow” video takes us deep into the world of Goldenhorse at the peak of their winery-tour powers. “Maybe Tomorrow” was their highest charting single – peaking at number 10, and the video is their straightest. There are no vampires or caravan curiosities. Instead the video is just Goldenhorse being elegant an New Zealand pop band.

It’s shot in grainy old film (I don’t know much about film formats, but I’m going to guess it’s Super 8). It gives it a cosy, nostalgic feeling, as if this song has just always been around.

We see Goldenhorse performing at a small venue. Rather than bold rock lighting, their stage illumination is provided by the glow of domestic lamps. (You know who else had tons of lamps in their music video? The Holiday Makers.) Sometimes it has a sophisticated ambience, other times it’s just a bit gloomy.

We also join the band down at the beach, where they’re frolicking in the sea. It’s very New Zealand – or at least how homesick Kiwis on their OE, stuck indoors on a miserable winter’s day in England like to imagine things are back home.

It’s a lovely video for a lovely song, and normally that’s where I’d end thing. But a couple of years later – 2004 – the world of “Maybe Tomorrow” got more interesting. First the song was used in an ad for instant jelly, running with the feeling of New Zealand outdoorsy joy. But then a few years after – around 2006 – a second video was made for the song, this time without NZ On Air funding. And this time it was back to the slightly askew world of the earlier Goldenhorse video.

This time Kirsten plays a perfect housewife who is preparing snacks in her kitchen. We also see the rest of the band playing the song in a dark room. It turns out – gasp! – Kirsten is holding the band captive in her house. Was this dark video treatment a reaction against the very nice world of the earlier video and the even nicer world of the jelly ad? I like to think so – an inherent weirdness in the band that cannot be suppressed.

Best bit: Kirsten’s head-bang finale.

Director: Rachel Davies
Ngā Taonga Sound & Vision

Next… fish and chips as a metaphor.

Bic Runga “Listening for the Weather”

With “Get Some Sleep”, Bic had a song about life as a touring musician, but the video was about the whimsical adventures of Bic’s mobile radio station. “Listening for the Weather” is another song about live on the road (and the relationships left behind), but this time the video is all about Bic’s life as a jobbing musician.

We find her on stage, cheerfully performing the song with a harmonica wired around her neck. The video makes the process of a live gig seem very workmanlike, but also satisfyingly artful. Outside of the live venues, there’s footage taken from the windows of cars and aeroplanes, scenic New Zealand, scenes from provincial streets and urban scenes. Every moment of life on the road seems glorious and cool.

The tour stops by the Opera House in Wellington and the Civic theatre in Auckland, but the old Southland Country Music Association building in Invercargill also makes an appearance. There are also quite a few shots of the different shoes Bic wears throughout her travels, but they are quite cool shoes.

“Listening for the Weather” is a pretty sedate song, and the video goes with that feeling. It seems to be a good reflection of where Bic was at the time of her Beautiful Collision songs, finding an more mature, slightly weary voice.

Note: Director Paul Casserly says the video was shot mostly on DV cam and Super 8, but that DJ Stipson “did all the really nice shots on a 16mm”.

Best bit: the glamorous old lady revelling at the Christmas parade.

Director: Paul Casserly

Next… entertaining the westies.