5000 Ways to Love You

Exploring the world of NZ On Air music video funding

Katchafire “Close Your Eyes”

The default Katchafire video has the band performing at a live venue, surrounded by fans, friends and whanau, with everyone having a great time. “Close Your Eyes” is one of those videos. The band are found playing at the Junction… Continue Reading →

Greg Johnson “It’s Been So Long”

The video centres on a clown. We meet him alone at his house, before he sets off into the city. The futuristic looking Britomart station has been used a lot in music videos, so it’s really refreshing to see the… Continue Reading →

Gramsci “Code”

A common theme is emerging with Gramsci’s videos: he doesn’t like to be seen. With the exception of his first video, “Complicated”, all subsequent videos have shown Paul McLaney but kept him obscured with shadowy lighting and/or computer graphics effects…. Continue Reading →

Goldenhorse “Out of the Moon”

Goldenhorse’s early videos were deliciously weird – the proto Twilight romantic vampire angst of “Golden Dawn” and the surreal sci-fi caravan of “Baby’s Been Bad”. Then the band went through a period of making very straight pop videos. But with… Continue Reading →

Gasoline Cowboy “Heading For The Ground”

The description on Amplifier was so alluring: “Gasoline Cowboy get urban and dirty”. Aw yeah, urban and dirty. After the Fast Crew’s recent journey into boring suburbia, it’s about time that a band brought things back to the bad city,… Continue Reading →

Fast Crew “Suburbia Streets”

“Suburbia Streets” is the Fast Crew being honest about their upbringing. They didn’t grow up on troubled inner-city neighbourhoods. No, they came from safe middle-class suburbs, where it’s “safe for child’s play, and there’s minimal homeless”. The video is also… Continue Reading →

Dave Dobbyn “Welcome Home”

I have a theory about this song. After Dave Dobbyn saw “Loyal”, a song about a relationship breakdown, used to foster national pride in a sports contest, he decided to write an actual proper song about pride in New Zealand…. Continue Reading →

Breaks Co-Op “The Otherside”

In between Breaks Co-Op’s first album Roofers and their second album The Sound Inside, group member Zane Lowe had moved to the UK and become a BBC Radio 1 DJ. But he had not forgotten about his music project back… Continue Reading →

Blindspott “Yours Truly”

“Yours Truly” was the first single from Blindspott’s second album, End the Silence. The band had moved away from the nu metal stylings of the first album and had gone for a more traditional metal sound. And as drummer Shelton… Continue Reading →

Ben Novak “Love Breakdown”

Ben Novak is the singer-songwriter who had the curious fortune of writing the song “Turn Your Car Around” which scored well on a hit-determining computer algorithm, and later became a bona fide hit for ex Blue singer Lee Ryan. The… Continue Reading →

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