Exploring the world of NZ On Air music video funding

I’ve set myself the challenge of watching every music video made as part of NZ On Air's $5000 music video funding scheme from 1991 to 2011.
Latest entries
Flow on Show "Move to the Flow"

Flow on Show “Move to the Flow”

Tauranga hip hop group Flow on Show released “Move to the Flow” as a double A-side along with a track called “Ease Your Mind”. While “Move to the Flow” is the group’s self-described B-boy anthem, “Ease Your Mind” is an ode to hanging out at the beach at Mount Maunganui. In the world of “Move...
Evermore "Come to Nothing"

Evermore “Come to Nothing”

“Come to Nothing” is a slow, emotional tale of a lost love. The video is heavy-handed with symbolism, putting Jon and his bros into a derelict, fire-gutted house. We also see a young woman wandering the same house, but staying well away from Evermore. Just as well. It seems they have some issues. As Jon...
Bleeders "So Lonely"

Bleeders “So Lonely”

I’ve just realised something. As I moved into videos from 2004, suddenly the quality of the files on YouTube was reduced, with 240p being pretty standard. Why? Because unlike earlier videos, these ones weren’t uploaded, say, a couple of years ago. A lot of videos from 2004 were uploaded in 2006 when YouTube was only...
Baitercell & Schumacher "Lock & Load"

Baitercell & Schumacher “Lock & Load”

The “Lock & Load” video takes inspiration from the song title and sets it in a world of guns, though of the video game variety. It’s set in an uncanny city intersection, with crude computer animation – just the sort of thing that would feature in a video game of the era. Vocalist Bex plays...
Aerial "Come Around Again"

Aerial “Come Around Again”

We last saw Aerial in the mundane setting of the Huapai takeaway shop, but things get more glam with “Come Around Again”. The video is like a scrapbook of travel mementos from the mid-20th century, back when air travel was fancy and exciting. To ground things in reality, the video is bookended live action scenes...
4Eulogi "Over You"

4Eulogi “Over You”

Somehow Josh, the lead singer in this video, seemed oddly familiar and then I realised where I’d seen him before. He appeared in the first day of the NZ X Factor bootcamp, but didn’t make it any further. (Yes, this is very specific X Factor nerd knowledge. Shut up.) Despite the band’s name sounding like...
48May "Home By 2"

48May “Home By 2″

Possibly inspired by the psychiatric-themed cover art of their debut album The Mad Love, the “Home By 2″ video puts 48May in a padded cell (room 48, of course). Except rather than looking like a secure psychiatric facility, it looks more like someone has bought some green duvets from Spotlight and stapled them to sheets...
Missing videos from June 2004

Missing videos from June 2004

Crumb keep on rockin’ with “Got It All”. Despite the song being on the confirmed list of videos, I can’t find any evidence it exists, so let’s assume that, like Shrödinger’s cat it both exists and does not exist. The Have‘s song “Monday Through Friday” is another track that might not have actually had a...
Tourist "Do You Feel the Cold?"

Tourist “Do You Feel the Cold?”

Tourist were an Auckland band who teamed up with Manic Street Preachers producer Greg Haver, who’d previously worked with 48May. So Tourist’s first single “Do You Feel the Cold?” has a very clean, epic pop sound – and it’s a good match. According to an article at NZ Musician, in addition to their NZ On...
Stylus "Incredible"

Stylus “Incredible”

Stylus continue with their angry young rap-rock. Unlike the devilwoman rant of previous single “Backstabbers Incorporated”, this time it’s a feeling of general malaise that’s causing trouble. Though there is no rap in this particular song, it is very much of the nu metal genre. In fact, both the song and the video have a...
Sommerset "Say What You Want"

Sommerset “Say What You Want”

Sommerset’s third video was for “Say What You Want” a lively punk-pop number with vocals from guitarist Milon. The video is basically the band on bicycles, hooning around the Tank Farm area. From memory, the band put out a call for extras on bikes via C4. And I’m pretty sure C4 host Phil can be...
Sara-Jane "You Are"

Sara-Jane “You Are”

The sweet soul song “You Are” was the first single of Sara-Jane Auva’a’s debut album, which went on to win her Best Pacific Female Artist Award at the inaugural Pacific Music Awards (Tha Feelstyle took the male category). The video is pretty straight forward. We see Sara-Jane in various settings – a music studio, blobbing...