With “Buck it Up”, Goodshirt ended its previous collaborations with director Joe Lonie. They went in a different direction with new director Kezia Barnett, an old art school pal of Rodney Goodshirt.
And it’s very different from the five one-shot-wonder videos the band made with Lonie. “Buck it Up” is more grown up, more sexy and it has lots of actual proper choreography – something I’ve been hanging out to see in a NZOA music video for so long. And it is fearless with edits.
The video is set in a school, where an impossibly handsome young student is troubled by strange visions. His strict teacher becomes a saucy temptress (played by one of the other people who did the artists dole course with me in 2003!) – and it’s done with a lot more style than Van Halen’s “Hot For Teacher”. The student sees a butterfly with the face of a cute girl. He’s beaten up by bullies who transform into wolves. And then there are cheerleaders wearing masks of the Goodshirt members.
This menagerie of madness comes together for a final chaotic dance scene, then the student comes to, finding the butterfly girl (in human form) there for him in real life.
The band don’t directly feature a lot in the video. They make a few cameos, but are largely absent (they are shy). But this means the story has been given over to the casts of pros, the ones who can do the high kicks and shimmies.
It works having lots of dancing in the video. The song is upbeat and highly danceable, so it seems almost like a no-brainer that you’d work with the rhythm and get people moving.
Best bit: the cheerleaders putting on their Goodshirt masks, piece by piece.
Director: Kezia Barnett
Ngā Taonga Sound & Vision
Next… a walk along the beach.