For the “Verona” video, director Greg Page put Elemeno P in an industrial freezer. Why? As he explained to NZ On Screen, “There was no legitimate reason for shooting in a freezer – I just enjoy torturing the bands I work with.” Rock on.
I’m sure they could have shot the video at the actual Verona cafe (it was also the setting of Fur Patrol’s “Lydia” video), but by using a much less predictable setting, the video is a lot more interesting than if we just saw the band playing in a bar.
So there are the band playing in an actual working freezer. It’s so cold their breathe is visible, but they’re all playing in t-shirts. Because it’s all bloody freezing, there’s a kind of tension to band’s performance in the video. It’s like they’re putting everything into rocking out but at the same time they’d also like to get out of there and into the loving embrace of room temperature air.
Because the freezer is relatively small, the band are shot individually. But the editing cleverly makes it feel like they’re all in there together, united in ice.
The freezer setting is a bit gimmicky, but the band’s performances and the cool-as cinematography make the video more than just a standard torture-the-band vid.
Best bit: the video starts with a bit of “Fast Times in Tahoe” and the lyrics “playing in the snow”. Lol.
Director: Greg Page
Ngā Taonga Sound & Vision
Next… classroom discipline.