Found videos from the 1990s

Windswept beachiness, urban Balkan, Christchurch in the before time, racial unity, straight down, a ’90s fashion parade, tattoos, Auckland cool, velvet painting, getting seductive, and a bad lip sync.
Continue reading Found videos from the 1990s

3 The Hard Way “Many Rivers”

“Many Rivers” takes its chorus and inspiration from the Jimmy Cliff classic, “Many Rivers to Cross”. It’s full of contemporary hip hop beats with extra vocals provided by Sulata and Cherie. The video funding was granted before their massive hit debut single “Hip Hop Holiday”, so presumedly someone once thought this was the strongest song.

The video sees the three lads of 3 The Hard Way go to the beach, but it ain’t no sunny seaside moment. No, it’s the rugged west coast beach at Piha with Lion Rock towering in the background as the trio hang out on the empty beach.

Sometimes the beachside setting feels like it’s getting uncomfortably close to a literal depiction of the lyrics, but there’s still that feeling of unease that comes from such a wild beach. Here are three dudes decked out in fresh urban threads, alone in the wilderness. (Given they’re all wearing long sleeves and that the beach is deserted, I’d guess this was filmed on a chilly winter’s day.)

Sulata shows up for the chorus but she’s in Devonport with an evening cityscape of Auckland looking all sexy in the background. Things seem to be far more uplifting for her in the city, and sometimes she’s joined by the boys.

We also see the trio in their natural habitat – wandering K Road at night. It’s like a roll call of dearly departed K Road retail establishments – Deka, Rendalls, Modern Bags and there was even once a Hannahs.

But the video always comes back to the beach, finally leaving us with the trio as they wander off to metaphorically cross the many rivers.

Best bit: Deka, K Road – a good place for pick ‘n’ mix.

Director: Clinton Phillips
Ngā Taonga Sound & Vision

Next… everybody have fun!

Sulata “Never”

1994-sulata-neverThere was something odd with this video and I couldn’t work out what. Then suddenly I realised – there are only two close-ups of Sulata. Most of the video is a wide shot of Suluta and her band – a double-bassist, drummer and oboe player. And it’s an awkward wide shot. The oboe player doesn’t have a lot to do and jigs about, at one stage raising the oboe to his lips, before realising there’s still a few more bars left until the oboe kicks in.

I can see what the director was trying to achieve with this video – basically, a video as cool as the very cool song. But it comes across more like CCTV footage of a band rehearsing, suddenly interrupted by a guy in a bar doing a rap.

What I’m coming to learn though the 5000 Ways project is that while it is possible to make a music video for only $5000, it takes skill to make a really good music video on that budget.

Best bit: the sudden change of setting for the rap.

Ngā Taonga Sound & Vision

Next… a night at the museum.