3 The Hard Way “Hip Hop Holiday”

Every time you play this song, 10CC’s giant swimming pool of money gets a few more gold doubloons. Remember, kids: always clear samples.

Directed by Clinton Phillips and filmed in lovely warm sepia tones, “Hip Hop Holiday” evokes a hot city summer. This is not the New Zealand of going to the beach. It’s the New Zealand of inviting all your friends around to hang out in your backyard.

The lads cruise Aucklandtown in a convertible before arriving at their slightly less urban destination – a suburban house (but it’s a proper New Zealand state house bungalow). Bobbylon from the Hallelujah Piccasos shows up for some guest MCing, and the suburbs erupt into game of touch rugby and hip-hop-loving.

Fun and charming, “Hip Hop Holiday” is a perfect slice of the early ’90s Auckland hip hop sound. It was the first single with a NZ On Air-funded video to reach No.1, where it happily remained for three weeks in early 1994.

Best best: cruising down that cinematic stretch of Queen Street between Wellesley Street and Mayoral Drive.

NB: the YouTube uploader has provided the video twice – once from Pepsi RTR, the other from Max TV. Different vibes, yeah.

Director: Clinton Phillips
Ngā Taonga Sound & Vision

Next… a forbidden dance of desire in seaside Auckland.

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