The “No Way to Decide” video seems like the path of least resistance. It’s black and white, very serious and goes nicely with the band’s earnest grunty rock sound. Their previous video “Moments Gone” had a goofy plot that was at odds with the song’s feel, but it’s a good match here.
We see the band performing in a black space, with shadowy light making them look all fierce and rock. This is the first time the band has appeared in a music video in a classic band performance pose. (The closest previously was performing on a roundabout in the non-NZOA-funded “Shift”.)
But the main part of the video involves a man with a blindfold. “All this time I’m running”, shouts the chorus. But the video’s hero isn’t running, he’s walking blindfolded. And he’s walking in very straight lines.
Now, I’ve seen the episode of Mythbusters where Adam and Jamie tested whether it were possible to walk straight while blindfolded. They concluded it’s impossible, and indeed YouTube is full of DIY experiments of people staggering all over football fields. So while this guy in the Eight video is cautiously but confidently walking straight along the middle of the road, this is not what an actual blindfolded person would experience.
Our hero crosses a busy road, runs through a forest (which seems an odd choice, given that he keeps crashing into trees), along city streets, stumbles over craggy rocks and finally finds himself standing at a cliff edge. So, is this the end of his journey, or will he take another step forward and plunge off the cliff? Well, if the Mythbusters’ experiment was anything to go by, he’ll just end up walking around in circles.
Best bit: the Frogger-style road crossing.
Next… a warm summer day indoors.
If there’s one thing to remember about Deep Obsession it’s this: their first three singles went to number one, and they are one of three New Zealand artists to have three number-one singles (the other two being Mr Lee Grant and John Rowles in the 1960s and ’70s).
A limousine pulls up outside the Crystal Palace cinema in Mount Eden. Its passenger is a wealthy but frail old codger who’s come for a private screening.
Maybe I’ve been watching too much Masterchef, but I want to call this “pop video, four ways”. The screen is split into four, with each corner filled with footage of that particular part of the scene. So most of the time it just looks like a regular shot of Damien Binder in a room, only there’s a strange wobbly cross going through the middle of the image.
Like 3 The Hard Way’s video for
Autozamm were an unusual band in the history of NZ On Air funding. They received funding for 12 music videos, but none of their singles and only one of their albums charted. Consider the other acts who’ve received funding for 12 videos (Che Fu, Die! Die! Die!, Dimmer, Fur Patrol, Goodshirt, Headless Chickens and the Mutton Birds) – they were all over the charts. But the charts aren’t the be-all, end-all over musical achievement (and it’s certainly not a criterial for NZOA funding).
Along come brothers Nainz and Viiz, who make up the R&B duo Adeaze, following in the footstepz of Split Enz, Nine Livez and Rockquest winnerz Dancing Azians.
This video starts with something I haven’t seen since the ’90s – a customised NZ On Air logo. This time it’s the standard graffiti style logo, but some aerosol paint can sound effects have been added.
In “Nothing’s Changed”, 3 The Hard Way look back at their youth, the golden days of “Hip Hop Holiday” when they were running wild and free. It was only 10 years prior, which shows how young they still were. (I bet now they look back at the golden days of 2003, etc.)