Now it really feels like the late ’90s. Deep Obsession were a dance-pop duo, but the video is careful to feature producer/co-songwriter Christopher Banks along with singers Vanessa Kelly and Zara Clarke. Together they produced very successful, inoffensive pop, with a slightly dated housey sound.
The video takes its inspiration from the title – there’s a lot of blue, snow and fur. Brrrr. But for a group that always seemed very commercial in its nature, the video has a couple of uncommercial moves.
Even though Deep Obsession are a duo, we don’t see the two of them together until near the end of the song. So I’m watching them shot in black and white, sometimes with hats, sometimes with crazy makeup, and I can’t figure out who I’m looking at. It’s like the cold has made them forget one of their unique selling points.
Just to add to the weird, one (or both?) of them is bound like a chrysalis in Gladwrap, hangs upside down (well, the camera is upside down) and she looks really annoyed. Oh my. I’m actually starting to script my own version of a video for this song.
Were they actually taking the piss? The video ends with the three of them huddled together singing “Please hold me close”, like a DIY YouTube parody of an Abba video.
Well, whatever I can critique about this video, it doesn’t really matter. The song was the second of a run of three number one singles that Deep Obsession enjoyed in 1998/’99.
Best bit: the ice queen chrysalis – you don’t want to see it when it thaws.
Director: Rongotai Lomas
Ngā Taonga Sound & Vision
Next… adventures in latex.