3 The Hard Way “Nothing’s Changed”

2003-3-the-hard-way-nothings-changedIn “Nothing’s Changed”, 3 The Hard Way look back at their youth, the golden days of “Hip Hop Holiday” when they were running wild and free. It was only 10 years prior, which shows how young they still were. (I bet now they look back at the golden days of 2003, etc.)

So, what goes with reminiscing? Why, Mongolian barbecue. The video is set in that Mongolian barbecue restaurant and karaoke venue at the top of Queen Street. It’s packed with young Asian diners – a change from the “crazy Asian fans” trope seen in other music videos.

The restaurant patrons take turns at singing the song’s chorus. The screen that would normally display the karaoke lyrics instead shows the “Hip Hop Holiday” music video, which seems custom-made to evoke nostalgic feelings of youthful extravagances.

There’s slow-motion footage of goings-on in the restaurant, including the delivery of a giant platter of noodles. (OMG, I would actually watch a music video that was just people eating a giant bowl of noodles.) We also see chefs in the kitchen literally playing with fire, setting alight a meat skewer via fire breathing.

But about halfway through the video loses steam. There’s no more rapping, so the video is left with clips of the “Hip Hop Holiday” video and karaoke kids. It’s partly due to the song also running out of energy, with the end result being like a tired old man who’d rather be at home watching Coronation Street than bothering with all this hip hop malarky.

Best bit: the giant plate of noodles.

Director: Michael Reihana
Ngā Taonga Sound & Vision

Next… under construction.

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