Katchafire say aloha, space Cowboys, over accessorising, penthouse luxury, pyro dummies, and paper dolls.
Continue reading February 2007: Gasoline Cowboy, Haylee Fisher, Inverse Order, Katchafire, Madam Parker, Odessa
The description on Amplifier was so alluring: “Gasoline Cowboy get urban and dirty”. Aw yeah, urban and dirty. After the Fast Crew’s recent journey into boring suburbia, it’s about time that a band brought things back to the bad city, etc.
So what does “urban and dirty” mean? It’s the lead singer of Gasoline Cowboy in an underground car park, slowly walking from the staircase to his car. He’s shot in profile, which is not a flattering angle on most people. And that’s cut together with footage of him in a bar playing pool with some others.
Early bar scenes show him striking out with a blonde woman at the bar. Later she’s shown to be playing pool with him, but it’s not clear what their relationship is. Is she some chick he’s just met that evening? Or his she is long-term girlfriend? Whatever their relationship, he’s going home alone. He lazily trudges over to his Ford Falcon and drives off.
The video doesn’t work for me. It seems there’s meant to be a story unfolding as the video progresses, but whatever it is, it’s just not clear enough to make sense. Frustratingly, the song is pretty good, with plenty of upbeat sass. It doesn’t need an “urban and dirty” treatment. Just something fun that isn’t mired in confusion.
Best bit: the lingering shots of the green 1978 Ford Falcon. Someone loves it.
Director: Duncan Cole
Nga Taonga Sound & Vision
Next… celestial DIY.
Gasoline Cowboy originally came from Christchurch and was made from ex members of previous Canterbury bands Slim and Fuce. The video takes inspiration from the band’s name, and casts singer Jolyon Mulholland as a cowboy, wandering the countryside.
Most of the video is sepiatone, giving it that ye olde wild west feel, but Jolyon is shown in black and white, with a fuzzy watercolour-style filter. He looks like he’s escaped from the magical hand-drawn comic world of A-ha’s “Take On Me” video.
I think the idea is that this is some sort of robot or hologram cowboy. Because after things going in a very ordinary direction (man rides horse), suddenly they get a bit sci-fi. He stops the horse at a petrol station and fills up the horse with quality Europa fuel. But then this raises the question – if the horse runs on gasoline, what’s all the hay doing in the barn? And what happens if you accidentally give the horse unleaded petrol? Will it run wild? This point should actually be covered.
The video feels like someone’s come up with the “Gasoline Cowboy = petrol-powered horse” gag and constructed the entire video around it with nothing much else in the video either side of the gag. So it ends up feeling quite slow and empty.
Best bit: the horse’s elegant side-on pose for the camera.
Director: Richard Bell
Next… colour me prickly.