February 1997
AKA Brown “Tonight Is Yours”
AKA Brown was Sam Feo of the Semi MCs teamed with the mighty Chong-Nee.
Annie Crummer “I Come Alive”
Annie Crummer has “I Come Alive”, another single off her Seventh Wave album. It’s a sweet, uplifting track.
Future Stupid “Rock Star”
My theory is any band who writes a song called “Rock Star” is deeply conflicted by their role in the entertainment industry. Future Stupid evidently have this concern. Here’s a live video.
Moana and the Moahunters “You Haven’t Done Nothing”
The Kiwi Hit Disc reckoned that Moana and the Moahunters cover of Stevie Wonder’s funky protest song — originally titled “U Haven’t Done Nuthin” — would appear on their second album, Rua, but it didn’t make it. It did, however, later show up as the opening track on the compilation album Southside Funk ‘N’ Soul (1985-1996), a collection of previously unreleased tracks.
Russell Harrison “The Best”
There’s no sign of the video from long-time Lotto presenter Russell Harrison, but there’s a non-NZOA-funded clip of this smooth R&B jam “Why You Wanna”. Russell plays three guys auditioning for a role by doing an improv seduction scene in a bar. The video starts at 0:20, but it’s worth watching the introduction, where he seems a bit annoyed by the video.
Thorazine Shuffle “Secret You Hide”
Thorazine Shuffle is listed as having received funding for their song “Secret You Hide”, but as far as I can tell this wasn’t released as a single and didn’t have a video made. Here’s a video of a 2018 live performance.
April 1997
Buckle “Swoon”
Buckle appears to have been a “jazzy, trip-hop” group. “Swoon” was their one and only funded video.
Cicada “Backstab”
“Backstab” was Cicada’s fourth and final funded video, but it doesn’t look like a video was made. But there are plenty of other Cicada videos online. Frequent Cicada video director Marc Swadel made a demo reel of five music videos for the five tracks off Cicada’s Oscillator EP: “Alpha Jerk”, “Sway”, “Good”, “Spine” and “Winter” (which had a proper funded video made).
Eye TV “Snakes & Ladders”
“Snakes & Ladders” was the opening track from Eye TV’s third album, “Birdy-O”. The Nga Taonga has this intriguing description: “Band members run, push man in shopping trolley, and ride bicycles. They perform as a rival band with Christian placards on Auckland waterfront.”
Director: Joe Lonie
Ngā Taonga Sound & Vision
Lava Lava “Feel The Heat”
Dance band Lava Lava had “Feel The Heat” and a video which included “fire dancing on the top of Mt Eden, live footage from the TRU SCHOOL 97 tour and a Cadillac with licence plate SPADE!” If anything puts this video firmly in 1997 it’s “spade”.
Southside of Bombay “Running”
Southside of Bombay had the single “Running”.
June 1997
Ardijah “Love So Right”
Ardijah give a South Pacific update to the Bee Gees song “Love So Right”.
Ngā Taonga Sound & Vision
Coelacanth “Choke”
Coelacanth were a four-piece alternative rock band. A bio of the band notes that they produced “four completed music videos, three of which never made it to air.” Is “Choke” one of those unaired videos?
Ngā Taonga Sound & Vision
Dead Flowers “I Wanna Know”
The Dead Flowers get really really pop with “I Wanna Know”. They must have been promoting the crap out of it because there are two live performances from TV shows – a delightfully degraded VHS copy of an appearance on Ground Zero, and this one from Ice TV. Nga Taonga describe the video as “The band play in a passenger waiting room.”
Director: Jonathan King
Ngā Taonga Sound & Vision
Peaches “Down In Splendour”
Another track from Debbie Harwood’s Peaches project, matching her favourite female singers with classic New Zealand songs. This time vocalist Leza Corban covers the Straitjacket Fits tune “Down In Splendour”.
Propeller “Repeat The Question”
Propeller have “Repeat The Question”, another track from their final album and their penultimate NZOA funded video. Here’s a live-ish recording.
Southern Tribe “Closer”
Southern Tribe was a solo project by Hamilton musician Andrew Newth (formerly of Love and Violence). Described by the Htown Wiki as an ‘elaborate looping’ video, the laid-back, instrumental “Closer” was directed by Greg Page. Nga Taonga describes the video as, “Man lying prone on ground rises and follows a figure (who looks him) into building and observes other versions of himself. He throws himself from balcony, then rises .”
Director: Greg Page
Ngā Taonga Sound & Vision
August 1997
Mary “I’ll Be Seeing You”
Mary have their second video “I’ll Be Seeing You”. Nga Taonga describe the video as, “The band perform against a white backdrop interspersed with brief shots of them in outdoor setting (city street, beach).”
Director: Sigi Spath
Ngā Taonga Sound & Vision
Muckhole “Kooza”
“The past three years have left me bruised and broken,” Muckhole wail. Sadly the “Kooza” video isn’t online, depriving us of the visual depiction of this emotion.
Propeller “Refrain”
“Refrain” is the final video from Propeller. Farewell, Propeller.
October 1997
5 Go Mad “Too Bad”
5 Go Mad had two videos funded. “Too Bad” was the first track. According to Stephen from the band, the video was shot “in the back of an old monastery on Richmond Road”, and featured Jan Hellriegel.
Director: Jonathan King
Ngā Taonga Sound & Vision
Bike “Anybody Know”
Just as I start liking the music of Bike, the videos start disappearing. “Anybody Know” is a an upbeat guitar pop track with gloriously noisy guitars.
Dead Flowers “Free”
Dead Flowers have the song “Free”, produced by Eddie Rayner. There are few traces of it online.
New Loungehead “Johnny 14”
New Loungehead were purveyors of very cool jazz. “Johnny 14” was the opening track off their album “Came a Weird Way”. Peter at DubDotDash takes a look back.
Director: Marc Swadel
December 1997
5 Go Mad “Above My Head”
5 Go Mad were a pop trio who won funding from the Recording Artist Development Scheme (RADS) run by RIANZ and Creative New Zealand “to promote emerging artists”. Rumour has it that the video for “Above My Head” was all but complete, but never made it off the edit suite (save for one VHS preview copy) due to reasons.
Director: Marc Swadel
B “So Long”
I talk about songs and bands that are hard to google, but this has to be the ultimate example: the band is called B and the song is called “So Long”. Do you know how many artists have a song called “So Long”? There are 12 songs with that name at Amplifier. But I finally managed to discover that B was Brendan Gregg of the Holy Toledos, and B also won RADS funding.
Director: David Reid
Ngā Taonga Sound & Vision
Charlotte Yates “Console”
Charlotte Yates, probably best known for her work with When The Cat’s Been Spayed”, has the song “Console”. The Leeanne Culy-directed video was previously on Charlotte’s website, but in ye olde Real Video format. Nga Taonga describes the video as, “Singer playing guitar under wharf by sea and in other locations.”
Director: Leeanne Culy
Ngā Taonga Sound & Vision
Dave Dobbyn “Waiting”
Dave Dobbyn has the upbeat pop track “Waiting”, with a hearty meandering melody. Here’s a live version.
Freaker “Mutilator”
Freaker were signed to Deepgrooves and “Mutilator” was an edgy instrumental track.
Lole “Comfort Me”
Samoan songstress Lole has “Comfort Me”. Instead here’s her song “Tu I Luga” which was used a David Tua’s entrance song in his big fight with Shane Cameron in 2007.
Pause “Only”
Pause was an early project by future Elemeno P guitarist Justyn Pilbrow, along with vocalists Jo Currie and Anna Copley. “Only” was their debut single, which Kiwi Hits described as having “eclectic rhythms and acoustic melody”. Deepgrooves describes the video as having been shot in black and white around Auckland, including breaking into the recently closed Auckland train station.
Director: Marc Swadel
Instead…
Now let’s take a look at a video that didn’t have NZ On Air funding but that managed to make a huge impact despite its $250 budget. It’s “Jesus I Was Evil”, an ode to badassness by the late, great Darcy Clay.
Directed by David Gunson who filmed it with an assortment of cheap cameras, it sees Darcy performing at the Summer Series in Albert Park and being generally evil around town, which includes hoovering up a fat line of cocaine, played expertly by custard powder. The video ends with Darcy’s email address, back when email was still new. Ngā Taonga Sound & Vision also hosts the video, with some good behind-the-scenes stories from the director.
Director: David Gunson
Ngā Taonga Sound & Vision
So far, most music videos have been filmed in New Zealand, but occasionally a video will manage to have an exotic international location. 
Dead Flowers get all “November Rain” with this epic-ish metal ballad. Shot in high-contrast black and white, the video takes place in rural New Zealand, where a tragedy has occurred.
Worst gig ever. In a dive bar near a demolition derby track, Dead Flowers play to an audience who seem to actually hate them. The lead singer finds himself in an argument with two men, and children laugh at the band.
In their previous music videos, Dead Flowers have disguised their long-haired metal origins with visual trickery (grape-eating gothesses, sinister science labs!). But “Home” is taken from genuine live performance and there’s hair galore.
