Baitercell & Schumacher feat. Flow On Show and Niki Ahu “Gimme”

2005-baitercell-and-schumacher-gimmeWhile previous Baitercell & Schumacher songs have used guest vocals, the videos never seem to feature the singers, instead relying on sci-fi worlds created by computer graphics. Things are very different in the “Gimme” video.

The video is set in reality and stars guest vocalists Niki Ahu and Flow on Show. And who needs a grainy CGI landscape when you have the old abandoned, graffiti-covered stands of Carlaw Park?

The performers are joined by two groups of dudes – one in white, the other in black. Things seem tense, but before it erupts into a Stanley Street version of West Side Story, everyone comes together to unite in dance. Wearing both black and white together (monochrome – so 2013) everyone enjoys some fresh B-boy moves.

The CGI worlds of Baitercell & Schumacher’s earlier videos are fine, but there’s just something that much more captivating about real people, singing and dancing in a music video. Let that be a cautionary tale for any bands thinking of making an animated video.

Best bit: the concrete block that seems to have magical powers.

Other thing: the lyrics name-check Kanye West’s debut single, “Through the Wire”, only a couple of years old.

Director: Sophie Findlay
Nga Taonga Sound & Vision

Next… an educational film.

2 thoughts on “Baitercell & Schumacher feat. Flow On Show and Niki Ahu “Gimme””

  1. Thanks Robyn, …..I agree with all the above….great video made by great video makers Sophie Findlay and her team, one of the best times Ive ever had in the NZ music industry!
    Nice website too by the way!

    From me Niki (the one in the video)

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