Katchafire “Rude Girl”

2004-katchafire-rude-girlKatchafire’s sauciest song opens with the titular rude girl leaving her inner-city apartment (or office?) and taking a shortcut through a Chinese restaurant downstairs to an alleyway out the back of a building, where a taxi awaits. None of these locations are faked – there is indeed a Chinese restaurant on Wyndham Street that leads through to Durham Lane. Though it would have been whole lot easier if she’d got the taxi to come around to the front entrance.

The taxi takes a surreal journey through a warehouse, lit in neon, with various members of Katchafire doing unusual things. It’s like a Levi’s ad from the ’90s. Rude girl isn’t bothered. She’s probably seen it all before.

The taxi takes her to Katchafire playing at a makeshift bar in the middle of an otherwise empty warehouse. Partying ensures. The next morning the rude girl gets into the taxi. NZ On Screen notes that “its kooky hydraulic suspension is utilized to rude effect”, which is a polite way of saying that it implies that the taxi is getting an erection, as taxis do.

The video does all look really stylish, and the whole experience has a dreamlike feel. It’s something that Katchafire’s previous videos have never managed, despite it really suiting the laidback style of their music. The video was rated #83 in the Film Archive’s poll of the top 100 New Zealand music videos.

Best bit: the car with an “APPLAUSE” sign where a “TAXI” sign would normally be.

Director: Ivan Slavov
Nga Taonga Sound & Vision

Next… please, Mr Postman.

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