3 The Hard Way “All Around”

1994-3-the-hard-way-all-aroundOver at the Ngā Taonga Sound & Vision, this video is ominously described as “LA style, basketball, moving images of cars etc projected in background”. The video does have a bit of a West Coast flavour, but there’s no mistaking its Auckland location.

“All Around” is a compass-points-themed shoutout, which also pays a fair bit of homage to A Tribe Called Quest’s “Can I Kick It?” (“You know we can!”) It made it to number 22 in the pop charts, and it’s a really upbeat track and actually had me bopping along, swept away by its infectious fun-time charms.

The video is set in various locations around central Auckland. There’s the trio in front of a pile of logs (?) with some green screens playing footage of old videos and the Auckland skyline behind that. They’re also in front of a large graffiti mural being done by DLT – and think this might be the first appearance of live graffiti in a NZOA video. (The second I’ve seen is Joint Force’s “Burntime” video, also featuring DLT.)

The video is accented with some animation – the flickery kind that was popular in the ’90s. Occasionally a compass, a globe, a cool dude playing a saxophone pops up to underscore the lyrics or music.

All this might seem influenced by LA, but this is how a lot of young Aucklanders were back then. There was a specific street culture that took its cues from America but mixed it up with its Pacific location. And this video captures a bit of that scene.

Best bit: hanging out under the Auckland Harbour Bridge, all pylons and security fencing.

Director: Clinton Phillips
Ngā Taonga Sound & Vision

Bonus: here’s a 1994 interview with 3 The Hard Way on TV3’s New Zealand music show “Frenzy”.

Next… alterno angel.

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