Purest Form “If I Fell”
I previously said that “U Can Do It” was Purest Form’s last single, but I was wrong. They actually had one more single up their sleeves, and with it came the most ridiculous and therefore the greatest New Zealand music video ever made. The song is a slowed-down cover of the Beatles’ classic. As expected,...
Purest Form “U Can Do It”
It’s sad that this is Purest Form’s last song, because it really feels like they’ve hit their stride and would have been ready to slot right into the late ’90s boy band scene. All four band members are back. “U Can Do It” is a positive, upbeat pop song, and the video illustrates this perfectly....
Purest Form “Lady”
Purest Form is really growing on me. “Lady” is a fairly ordinary slow jam, but – like all Purest Form videos – this video is another precious taonga. The quartet seem to have reduced to a trio – scandalous! They start dressed as mechanics – or rather, an am-dram version of a mechanic, complete with...
Purest Form “It’s Christmas”
Purest Form know how to deliver, and this time they’re delivering a delicious cheese platter for Christmas. The four are found in three different locations. They can be seen out on the ice at Paradise Ice Skating. This might seem like a romantic Christmassy thing to do, but the four seem to the only people...
Purest Form “Message To My Girl”
As the cruel hand of history would have it, Purest Form are best known for their barbershop quartet performance in the Rainbow’s End ad. But then they weren’t singing the praises of the Motion Master, they were having a go at a proper pop career. Their first single was a sweet cover of Split Enz’s...
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