Purest Form “It’s Christmas”

1994-purest-form-its-christmasaPurest Form know how to deliver, and this time they’re delivering a delicious cheese platter for Christmas.

The four are found in three different locations. They can be seen out on the ice at Paradise Ice Skating. This might seem like a romantic Christmassy thing to do, but the four seem to the only people at the rink, making it feel more like a bunch of 12-year-olds having a birthday party treat.

Their second location is a white studio, where they are dressed in almost identical white suits, distinguised only by colour ribbons. So they look like they’re wearing the flags of England (red), Finland (blue), the Maltan city Zejtun (green), and the People’s Democratic Republic of Purist Form, which I have just invented (purple).

The third location is somewhat disturbing. The group are standing next to the unassembled Farmers santa. The santa seems to be getting a fresh paint job, and I think this was the precise paint job that made him look really weird and creepy and started the “Eeew! He looks like a paedophile!” meme. The santa is then shown being trucked to his ’90s home – outside the mall at Manukau. (Kinda cool that South Auckland got the santa for a while.)

This may not be an amazing song, but I’m so glad the video exists. Years later, it brings a special kind of Christmas joy.

Best bit: the acting set-up, complete with a phone box.

Ngā Taonga Sound & Vision

And with this cheerful video – which remarkably happened to coincide with the festive season posts – I’m going to take a break for a couple of weeks and will be back on 9 January kicking off the new year with another new year – 1995.

5000 Ways To Love You has been going for almost six months now. I’ve reviewed over 150 music videos so far and have learned more about music videos in the ’90s than I ever though possible. But the best part of this project is getting all the information from people with tales to tell, and slowly see previously missing videos appear online. Thank you to everyone who’s contributed, but also cheers to those who just enjoy reading the site.

Here’s to more adventures in music videos in 2012!

– Robyn

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