Ok, so D-Faction have taken a folky pop song about the romantic troubles of a country boy and reworked it into a South Pacific reggae song. And that works – small islands can have grotty rural areas just as much as continental countries.
But something weird happens with the video. This cheery song about a boy from the wrong side of the tracks looking for love is illustrated with the band performing the song in a bleak, futuristic industrial setting.
Vent pipes dangle, sparks literally fly and the band are surrounded by ominous-looking grates. And it’s all tinted gold, so it feels like there’s a giant furnace blazing away. Rather than evoking, say, rural East Coast or Northland, instead it’s like they’re prisoners on a slave spaceship, being forced to labour under the cruel eye of an evil overlord.
But despite the video treatment, the song was the highest charting track for D-Faction, enjoying the #10 spot. But just think – if the video had been better, it might have made it to #1.
Best bits: The flames; the fiery flames of fire.
Director: Jonathan King
Ngā Taonga Sound & Vision
Next… the kings of dadrock.
Finally Sony was ready for Bic. “Drive” was the song chosen to launch Bic Runga to the world – or at least New Zealand. It’s all Bic, with just her voice, acoustic guitar playing and a stark emotional song.
This video could be described as a bunch of guys sitting around a table, playing poker, smoking and drinking. And it would sound like a typical mid-’90s Tarantino-inspired music video. But no. “Behold My Kool Style” is far beyond that. It is confident, stylish and kool.
For the first time since reading the phrase “creamy legato slides” in Rolling Stone magazine in the mid ’90s, I have a situation in which I can use it. Because indeed creamy legato slides are at the heart of this most chilled out song.
New York, just like I pictured it: backwards. Bailter Space are in the Big Apple again, this time in a reversed, slowed-down, one-take video. So this means they would have learnt to play the song backwards and sped-up.
And what a night out it is. Jon Shihad starts out sitting in the back of a car with a middle-aged couple. Those two are having a jolly old time, laughing and getting pissed on wine, while Jon sulks like a teen who’s being forced to attend his dumb uncle’s dumb 50th birthday. He doesn’t want to go; there’ll only be old people there.
Finally the video clouds have come, the online content rains have fallen, the Greg Johnson drought has broken! NZ On Screen have a sparkling copy of sweet “Don’t Wait Another Day”. Greg Johnson describes this video as the most beautiful clip he’s made, giving credit to director James Holt and it being shot on 35mm film.