This video starts with a young woman, looking slightly more authentically dirty than Purest Form managed as mechanics in their “Lady” video. She wakes up and discovers she’s in a grim, empty corridor where the only exit appears to be locked doors at one end. The video is shot in black and white, so you know things are serious.
I’m not convinced by the quality of act0rizing. She seems completely puzzled by the way the corridor has walls, and that way there is a ceiling that exists. She’s not too fussed about the floor though.
I have just spent about 10 minutes engaged in an acting workshop, where I lay down in the hallway and pretended to be someone who had just woken up in a strange corridor, to see if could do a better job of acting. If it were me, I’d walk around a lot more, sussing out the situation, rather than just staring at the wall as if I’d never seen a wall before.
Augustino are also in this strange corridor, but their world is filmed in negative, so everything looks really weird. Actually, the weirdness is helped by the band wearing theatrical make-up to create areas of shadow and light. Sometimes it gives a positive effect with the negative footage other times it looks quite sinister looking. But because it’s shot in negative, it’s easy to think, oh, that’s just the negative effect.
Back to the lost girl. She yells, bangs at the doors, and eventually they open, turning her strange corridor into Augustino’s strange corridor in negative. Bummer.
“In and Out of Nowhere” is a defiant but upbeat song, but the video makes it about as bleak as the lyrics will allow. I like when Greg Page makes unusual, experimental-style videos, but I can’t help feel that this song would have been better served by a video treatment that was a bit less grim.
Best bit: the pleasingly punctuated subtitles for the girl’s cries of despair – “HELLO?! Anyone…?”
Director: Greg Page
Ngā Taonga Sound & Vision
Next… the pick-up via rock-out.