First, two comments from YouTube –
The uploader’s description: “Enjoyable video from 2002 which should be seen more often.”
The top-rated comment: “She comes from the lil country that could…NEW ZEALAND!”
And they both say it all, ready. It is indeed an enjoyable video, and its full of feelgood New Zealandness that goes down a treat with whatever sports-related national pride is setting the country on fire.
The video sees Bic on Cuba Street in Wellington, which had been dressed to make it look even more groovy and boho than it normally does. When the Bucket Fountain goes, it’s not a wet, messy splashstravaganza, but a joyful, light-catching water display. The video was directed by Chris Graham and was nominated for Best Video at the 2003 New Zealand Music Awards. It has a really sweet, warm Wellington-on-a-good-day feel to it, and Bic looks lovely.
But in this pleasant setting, Bic makes an alarming discovery: she’s invisible. For a professional performer, this must be an absolute nightmare. The nicely dressed businessman ignores her. The elegantly dressed kuia ignores her. The hipsters on bikes ignore her. All the stylish people of Wellington are ignoring Bic. Not even her NOM*D belt will render her visible.
What does it is the innocence of a child. A little girl happily accepts Bic’s offer of flowers that she apparently steals from a street vendor. This awesome moment inspires Bic to lift off into the air, causing all the people on the street to finally notice her. And it’s just as well that she’s wearing shorts under her dress.
But Bic’s not quite one of us. She can be seen, but is still semi-solid, as a taxi driver discovers. He seems quite upset by having driven his car through a pop singer, but Bic is on hand to comfort him. She then sets off on foot (best to stay off the road), and is followed by a group of smiling women. This leads her to being given a bunch of flowers by a young boy, at a weird pedestrian crossing where people queue in single file as they wait for the green man.
But we never find out if Bic becomes a solid, visible human, or if she just learns to live with her etherial state. Ah, such is the enchanting world of “Something Good”
Best bit: The Christophers for Crystals shop, a surely a case of nominative determinism.
More: This old-school Bic Runga fansite has a little bit about the video’s production.
Bonus: The single’s B-side was a remix of the song by Submariner, feat Tha Feelstyle. Peter McLennan has made a video for the track, using footage from the original video and clips of Tha Feelstyle from the “Hibiscus Milk” video.
Director: Chris Graham
Ngā Taonga Sound & Vision
Next… home, work and the third place.