While Betchadupa is experimenting with alternate guitar tunings, their video is based around a night in the life of a Betchadupa fan. We meet her in the bathroom, getting ready to get out. She puts on a tiny bit of mascara, some lippy, and heads off, with the camera seemingly attached to her, like a stalker walking backwards.
After taxiing into town, she walks down the mainstreet, eating chips. Part of me thinks, oh, a nice young lady shouldn’t eat when walking down the street, but another part of me is thinking that actually it would be quite choice to have some street chips before going to see a band.
While she’s walking to the gig, we also see Betchadupa playing. They’re also shot in the same reverse POV style (there’s probably a technical term for it). It gives the performance a sense of urgency. Every little movement is amplified, making it clear they’re playing their instruments with their whole body (even though that sounds really weird and sexual).
Once the fan arrives at the gig, the song shifts down to a slower tempo. The whole video is shot in black and white, but the concert footage is shot in a very grainy style, looking like something that’s been found decaying in a basement. Lead singer Liam is a fuzzy blur; the fan is just a head in the crowd.
It’s a nice enough video, but it feels like Betchadupa have become very comfortable with their role as a young rock band. And maybe that is a bad thing.
Best bit: the chips, in all their chiptious glory.
Director: Greg Page
Next… angry dude fest ’02.