Shihad’s labelmates Slim came from the remains of Pumpkinhead. “Bullet in my Hand” is a satisfactory short and punky tune that looks to have been directed by guitarist/singer Aaron Hogg.
It’s obviously a low-budget job. Most of the video is static shots of the band playing in a bare studio, almost as if they set up the camera on a tripod, hit record and went for it. The shots aren’t always framed with much artistry. A lot of the video involves the lead singer’s head right up close to the camera. That’s fine, but some contrast would be good.
The unremarkable studio footage is spiced up a little with digital graphic flashing in quick succession. It’s a reminder that effects like this were becoming cheaper and more accessible.
And things get even more exciting when the lights go out, Aaron loses his shirt and the video becomes a rapid kaleidoscope of darkness, colour, skin and scowls. These bits are more effective than the main studio shots, but for a DIY effort without a major label behind them, it’s not a bad effort.
Best bit: the power leap, an injection of rock showmanship.
Director: Marc Swadel
Ngā Taonga Sound & Vision
Next… feelin’ it on the road.