At the time this song was released, I felt very energised by the sarcastic opening line: “Well, I trust the police and the government!” Whereas now it seems like boilerplate angry young man. But I like what Shihad have done with the video. Directed by Reuben Sutherland, it’s taking a fairly standard video treatment – the mad scientist – and giving it a really dark, icky edge. This is not a musical performance video, but Shihad have never been afraid to take themselves out of traditional rock settings.
Jon spends most of the video wearing a lab coat, curled up in the corner of a lab, with the rest of the band lurking in the background, like three other scientists who are watching their colleague descend into madness.
Dr Jon’s hair is wet with sweat. It’s a filthy lab and strange things slither in the corners. The line “you don’t have a brain” is complemented with an selection of brains, arranged like chess pieces on the lino tiles.
The video keeps looking like an ordinary mad scientist sci-fi, but suddenly really weird things, ugly things will pop up, making Jon’s character seems like a run-of-the-mill mad scientist in the midst of severe meth psychosis. Poor chap. He probably just wanted to create a bride.
Director Reuben Sutherland won Best Video at the 2000 New Zealand Music Awards. It was his second consecutive win, and the third win in a row for a Shihad video.
Best bit: the weird insecty thing on the shelf.
Director: Reuben Sutherland
Ngā Taonga Sound & Vision
Next… bullet boys.