wiltThe jordanreyne YouTube account explains that this video involves “A rock band imitating Jordan and the instrumentalists that played on her album. This video is full of evil twins from a past everyone denies.” Whoa.
And indeed the song is played by a black-clad band, with a singer who looks like Jordan Reyne. Without this knowledge, though, the video would pass for a fairly standard music video for a female-fronted rock band. And indeed, the video uses filters to give the effects of video lines as well as jumpy editing. Very rock.
The only hint that something is up is the slightly folky tinge to the song. That makes it seem like the song is actually a traditional Celtic folk song that Jordan’s given a rock edge, but in doing so she has actually triggered an ancient curse that will turn her band into evil twins.
Or maybe the “evil twin” story explains why Jordan made such a conventional rock chick music video. It wasn’t her – it was her twin.
Best bit: Jordan’s rock trousers.