This video has recently been uploaded at the new Deepgrooves website, which is shaping up to be a compelling archive of the iconic New Zealand label. It’s worth clicking through to the post associated with this video. It explains how Deepgrooves decided to take all their video production in-house, after getting sick of being quoted exorbitant rates from music video directors who had their eyes on the $5000 NZ On Air grant.
“A Long Way to Climb” was shot at an alley next to Cafe Alba on Lorne Street, Auckland, just around the corner from Victoria Street. Alba was the setting for Sulata’s “Never” video, and apparently it was close to Deepgrooves HQ. The video is shot in black and white 16mm film, which makes the inner city location look music-video perfect.
It’s a gentle, folky song given an urban treatment. For another artist this juxtaposition might not work, but Jordan Reyne has that slightly unusual, gothic, urban style that works well with the video. Even city girls get the blues.
For much of the video, Jordan sit arounds in the alley, thinking of her lost love. Occasionally we get blue-tinted flashbacks of a shaven-headed young dude messing around in the alley.
The video is moody and mysterious. It doesn’t attempt to literally illustrate things, but does pick up on the tone of the song. And for a low-budget music video, it’s done a pretty good job.
Best bit: the mysterious metal object the dude holds up to his face. Whoa.
Next… can I kick it?