This is the first single for the group based around the three Ioasa brothers, but you know what? The video is better than the song. This is for one simple reason:
Anthony Jason Ioasa’s fabulous cheekbones. The video, directed by Jonathan King, takes full advantage of this, with dramatic lighting to emphasise his features.
But, ok, it’s not all bone structure. While the video does linger on the singer, the rest of the band can be seen working away in the background, even with wide shots that reveal more of the studio set-up of the video shoot.
It seems like a low-budget video, but one done with skill and technique so it doesn’t look low-budget. As well as the moody lighting, it’s shot in black and white with an olive tint. Pretty stylish for a first video. The Ioasa bros were obviously going to have to raise the stakes for their next.
Best bit: Jason Ioasa’s cheekbones, ok?
Director: Jonathan King
Ngā Taonga Sound & Vision
Next… over-the-counter pain relief.