Fang “I Can’t Help It”

2003-fang-i-cant-help-itFang was led by Arch Hill label boss Ben Howe, and these cool indie grown-ups produced cool indie pop. “I Can’t Help It” was the first of their two NZ On Air-funded music video.

We find the band playing the song in an old villa. The walls are draped with colourful hangings and it’s all very boho. A mysterious furry figure quickly passes in front of the band. The version of the video that’s been uploaded to YouTube is very pixelly – looking very much like a product of the ’00s – which just makes the furry figure seem more mysterious. A Grey Lynn yeti?

The band plays on, then the furry figure reappears. It’s… a person in a novelty pink gorilla costume, just like the one seen in Voom’s “King Kong” video. And I like to think there’s some sort of narrative going on here, like a scene girl who likes hanging out with indie Auckland bands.

The band put down their instruments and take a seat, watching Pinky as she has a go on all the instruments. She even gets behind the drumkit, predating the Cadbury drumming gorilla by three years.

The band aren’t impressed with this furry newcomer and send her away, returning to their rightful places on stage. While they continue to pop-rock on, the gorilla is seen slouching down the road, seemingly saddened by her failure to become Fang’s new member.

The gorilla is important. The video would be pretty uneventful if the gorilla didn’t appear. I mean, if you were sitting in a living room watching Fang play, you’d want something eventful to happen.

Best bit: the enthusiasm the gorilla has in her performances.

Directors: Richard Bell, Stephen McCarthy

Next… big mouth strikes again.