Joe Dukie & DJ Fitchie “Seconds”

Taking some time out from Fat Freddys Drop, Joe Dukie and DJ Fitchie (aka David Dallas and DJ Mu) released the smooth groove of “Seconds”. And – it must be noted – this is as close as you’re going to get to NZ On Air video funding for Fat Freddys Drop – the group didn’t receive a cent.

Partly shot during Fat Freddys were on the road Kaikoura and Raglan, the video takes its cue from the digital meets organic sound of the song. Fitchie is messing around with his sampler, while Dukie is hanging out on a rocky Wellington beach. Fitche, being in urgent need of his musical partner, kind of takes control of Dukie, sending him running up a hill.

Fitchie is in a secret location in downtown Wellington, but he makes Dukie take the scenic route, going by Mount Victoria (complete with a panoramic shot of the city). And while he’s on his journey, he’s also treated to a couple of flashbacks of previous visits to Kaikoura and the Soundsplash festival in Raglan.

Eventually the two are reunited and Dukie hands Fitchie a disk that has the ability to create something far more valuable than remotely controlling your creative partner. Their eyes light up as they see the sampler create a big can of corned beef.

I like the tone of this video. It’s lighthearted without being silly. While the video plot does seem a bit complicated, the song is allowed to dominate and it’s a load more interesting than a run-of-the-mill “band on the road” video.

Best bit: the look of absolute glee as the can of corned beef appears.

Directors: Sarah Hunter and Jacob Luamanuvae
Ngā Taonga Sound & Vision

Next… lemme at ’em!