At first “Thinking About You” seems like a wistful song from someone getting in touch with a long-lost love. There’s a Front Lawn-style quirkiness to the song but it initially seems rather restrained.
We find the Brainchilds playing their song on a beach. It’s a rough New Zealand beach, but everyone seems quite cheerful, so yay. This is cut with footage of and elderly woman writing notes on pieces of paper cut from the margins of newspaper pages. She’s filling up an envelope with these notes, which seem to contain the song lyrics.
This is a very intriguing start, but when the chorus comes along, the video loses steam. The Brainchilds just seem really dull performing on the beach and even the old lady can’t spice things up.
But very slowly things get weird. The old lady isn’t just stuffing the envelope with the notes; there’s hair in there too. And she feeds her cat an entire can of budget jellymeat. Lucky cat?
Back on the beach, as the song intensifies and gets more manic, the Brainchilds are slowly being swallowed up by the sand. The old lady has a mad glint in her eye.
The video was directed by Grant Lahood, who at the time was riding high on a series of three popular short films full of a similar kind of offbeat humour. So it’s a pleasant surprise to discover that he also got to have a go with a music video.
Best bit: the old lady’s lawn water bottle, back when it was thought those scared off pooing dogs.