Finally, Shayne Carter has figured out how to use ProTools and has turned Dimmer into a fully fledged musical project, if not a band. The video takes its inspiration from Elvis’ ’68 Comeback Special. There’s a black background with red light spelling out DIMMER and Mr Carter wears a white suit with a brilliant crimson tie.
But Shayne is not alone. The video starts with a boy version of Shayne, later coming a teen Shayne, and later Shayne as an old man (played by his dad). It’s a bit like the end of “2001: A Space Odyssey” – a film about evolution – where astronaut Dave ends up in the weird white room and keeps seeing and becoming as older versions of himself.
So does this mean Shayne is going to evolve into a star child (or even more alarmingly, a Star Boy)? Nah, the video ends with Shayne shuffling off into the blackness, like he’s retiring back into his den to make some more tunes.
It’s a very simple video but is perfectly lit and has great performances from all the Shaynes. While there’s a lot of technical skill behind this video (directed by Darryl Ward), it’s a reminder that videos don’t need to be fancy and epic, that a single location with a great performance can work just as well.
Best bit: the swagger of youngest Shayne.
Directors: Darryl Ward, Shayne Carter
Ngā Taonga Sound & Vision
Next… keep on truckin’.
This was a very early version of Dimmer, back when Shayne Carter was really still figuring out what form his new project was going to take. It was another two years before Dimmer really kicked off with the much slicker “Evolution”. This early track feels a lot less polished, almost like a demo.