Craig McKenzie “Funky Little Hip Hop Angel”

2002-craig-mckenzie-funky-little-hip-hop-angelChristian musician Craig McKenzie last showed up as part of the hip hop duo Sumix, who had a funded video for their song “Jump House”. That video isn’t around, but you should go and listen to “Jump House” right now. It has the most incredibly high-energy verses, and a chorus that sounds so intensely Christian, like it ought to be headlining at Parachute ’96.

“Funky Little Hip Hop Angel” has a similar energy, but this time it’s a love song, a tale of unrequited love, when Craig spies a hot chick down at the shops.

The video follows Craig as he walks down the street, sometimes observing his Jandal-clad feet, other times revealing that he’s carrying a rabbit in a cage. As well as this, Craig’s love dilemma is illustrated by stick figures and really cheesy computer graphics.

After wandering town with his rabbit and lusting after a couple of ladies, Craig arrives at the pet store where he works (oh, so that’s why he was carrying the rabbit), and there he gives the rabbit to a little girl who’s excited to get her new pet. Well, that’s cute.

The most interesting thing about the video is that all the main players get an on-screen name caption – there’s Craig, the rabbit, the pet shop boss, but also the two chicks – Jo Price and Joy Ramirez. I like really that. Rather than just being music video hotties, they are allowed to be actual people with names.

This was Craig McKenzie’s one and only solo video to be funded, which is a kind of a pity. I will miss the crazy energy of his music and videos.

Best bit: the quadruple split-screen effect on the rabbit.

Ngā Taonga Sound & Vision
Director: Greg Riwai

Next… men of every Creed.