According to the director’s comment on Vimeo, this video was shot on 8mm film and edited in camera. That means it was all shot in the exact sequence as it was intended to be seen. A complicated directorial choice or a low-budget necessity?
It’s a fun video. The director is Julian Reid, who also happens to be the frontman of the band. The action starts with the camera leaving an inner-suburban Auckland garage and venturing out into the garden. “LEMON” shakily flashes across the screen, setting up some spooky citrus action.
The song kicks off (pleasant grunge-era guitar pop) and we meet a glamorous young woman relaxing in the backyard with a cat. Her drink needs lemon (LEMON), which she picks from a nearby tree and violently chops up with a carving knife. Cheers.
By this stage it’s clear that the in-camera editing has been made possible by the video being shot all in one afternoon in someone’s garden. Yep, it’s a cheapie.
A guitarist emerges from around the side of the house. He picks up the lemon (No, dude! It’s evil and sour!) and suddenly there’s a blob of red on his face and, uh, he turns into a bogan lobster.
Angry at his predicament, bogan lobster man grabs the knife and runs after the young woman. After a Benny Hill-style sped-up chase, she lures him to his death, where upon she enjoys a picnic of fresh lobster. Just watch out for the goatee hairs.
Update: It turns out this video wasn’t funded by NZ On Air – it was a $20 DIY production. The group later received funding from NZ On Air and went on to shoot a bigger-budget video for the song.
Best bit: the cat, chilling on the concrete, stealing the show.
Director: Julian Reid
Next… no use crying over missing videos.