Carly Binding “I See the World”

This music video has so much to offer.

1. It’s the first single off Carly Binding’s second album, So Radiate. The album title is written on her guitar strap for extra brand awareness. It actually looks like it’s been written in Twink.

2. The video is shot in portrait orientation. You know how there are all those webpages passively-aggressively reminding people to turn their smartphones to landscape orientation when filming interesting things? Yeah, eff that. Sometimes portrait is cooler. In this case, the video includes lots of tall buildings and shots going up, so the portrait style suits it best.

3. But there are lots of shots of people falling from the buildings, WTC style. Because it’s a magical music video, everyone falls safely and gets to enjoy a Carly Binding street concert, but there’s still an unpleasant reminder of the people who fell to their death on 9/11. Maybe the innocence and naivety of New Zealand means something like this can be got away with, but just imagine the outcry if an American music video had scenes like this.

4. Carly’s drummer is Scotty Rocker, star of Treasure Island: Couples at War, one of the sacred texts. This makes me intensely nostalgic for that period in the early to mid ’00s when TVNZ made lots of trashy reality shows in order to fulfil its charter obligations. I miss Celebrity Treasure Island. I miss the Scotty and Vicky-Lee magic. There aren’t even any YouTube clips.

5. In one scene there are posters for touring acts Goldie and the White Stripes, among others. It’s the weirdest bit of product placement because Carly Binding is so different to the edgy drum ‘n’ bass of Goldie or the homespun stripped-down rock of the White Stripes. But then, maybe the posters were just chosen for their colour or design, rather than any sort of artistic association.

6. Nice one, Carlz.

Best bit: 7. Carly’s Chrissie Hynde fringe.

Director: Andrew Morton
Nga Taonga Sound & Vision

Next… too much to say.

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