The Mint Chicks “I Don’t Want to Grow Old”

2005-the-mint-chicks-i-dont-want-to-grow-oldThis was final Mint Chicks video before they went away and came back with the poppier album Crazy? Yes! Dumb? No! “I Don’t Want to Grow Old” follows the band’s early style of crazy videos back with pop-culture infused imagery.

Video co-creator Dylan Mercer explains the idea behind the video: “The band had a love/hate fascination with the badly translated, nonsensical, garish bombardments of Asian culture in and around their lives and work in Auckland, New Zealand and wanted to translate back to Asian pop culture their own perceived reflection of itself. We just wanted to make some crazy animation.” And that vision worked. The video is a crazy mix of the Mint Chicks performing, along with commercially inspired animation.

It reminds me a lot of one of the first funded videos – “The Beautiful Things” by the Front Lawn, which also had an offbeat take on advertising. But instead of glamorous ladies and kiwifruit, the Mint Chicks have gone for golden suits and Froot Loops. And if you compared the two, it’s a nice reminder of how the technology of green screen and animated effects had improved in 14 years.

It’s a fine, fun Mint Chicks video, but it does feel like the band was at the end of one creative period, ready for something new.

Best bit: how the NZ On Air logo seamlessly fits in amongst all the other crazy logos.

Directors: Dylan Mercer, Tim Murphy, Hamish Waterhouse
Nga Taonga Sound & Vision

Next… a tribute to New Zealand’s hydroelectricity schemes.

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