Breaks Co-Op “The Otherside”

2005-breaks-co-op-the-othersideIn between Breaks Co-Op’s first album Roofers and their second album The Sound Inside, group member Zane Lowe had moved to the UK and become a BBC Radio 1 DJ. But he had not forgotten about his music project back home. Along with Hamish Clark, the duo teamed up with singer Andy Lovegrove, who brought a rootier, folkier sound to the group with his newfangled lyrics.

The video goes for a standard New Zealand music video theme – the scenic road trip. Away from the city, the lads get into an old Kingswood (it’s always an old car) and head for the coast.

Much of the video is just them driving along 90 Mile Beach. I’m assuming it’s 90 Mile Beach because the sight of a Ratana church suggests they’re in the Far North. And New Zealand doesn’t have all that many epically long beaches.

Very pointedly, Hamish and Andy are in the front, with Zane slouching in the back. It seems like a deliberate choice to downplay his presence in the video, putting the emphasis on Andy’s vocals instead of the famous UK media star in the back. If you weren’t paying attention, you might not even notice he was in the video.

A lot of videos in this style play as porn for homesick expats, but there’s something a bit different about “The Otherside”. The lyrics deal with overcoming depression and the visuals of the beach landscape sometimes feel quite lonely and isolated. Maybe this is the first New Zealand video that uses majestic scenery as more than just a pretty backdrop.

Best bit: the chilly bin in the back with Zane.

Director: Tim Groenendaal
Nga Taonga Sound & Vision

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