I hate it when this happens. Misfits of Science had a bona fide hit with “Fools Love”. It was the number one single for a month and was just generally a cool tune with a fun video. Then along comes the follow-up single “MmmHmmm” and it’s… disappointing.
After a minute-long introduction, which involves a woman (well, a man in a wig) repeatedly being stabbed in a mock horror movie, the song starts. It’s all about going to the club (the song references 50 Cent’s “In Da Club”) and partying.
That in itself is perfectly ordinary, but the partially animated video makes the unpleasant choice of using women’s bodies as decoration. There’s a line of women dancing on the bar top. We can’t see their heads, which suggests the video doesn’t care about their identity as individuals. All that matters is having some legs and boobs dancing about. Worse still are the other headless women bending over in front of the camera, thrusting their bums or crotches in front of the camera. And – oh – there’s an animated beaver over one woman’s crotch.
In 50 Cent’s “In Da Club” video, his club-going shorties looked like they were enjoying themselves and were into him. This video seems like a teenage boy’s idea of what sex might be like. The dudes have no idea how to interact with actual hot babes so the video has to reduce the women to body parts. Boobs are simple; brains are hard.
It just makes me think that, actually, the Misfits of Science would have been really rubbish to go to a club with. But then, considering the song has an entire verse about a malodorous toilet experience, they’re not even trying to pimp themselves. Perhaps the only people they’re trying to impress are 13-year-old boys.
Best bit: the chicken right at the beginning, before the video starts to suck.
Director: Ed Davis
Ngā Taonga Sound & Vision
Next… the markets revisited.