The Fanatics “Models”

2004-the-fanatics-modelsThis electro-gothic song is probably best known as the theme tune for New Zealand’s Next Top Model, what with the repeated lyrics being simply “Give me models! Give me money!”.

The video, by award-winning director Mark Albiston, forgets about the money and puts the emphasis on the models. But this is not the world of smizing. Things are much more sinister here.

In a dark, shadowy factory, a truckload of models have been dropped off. They’re all identically dressed, all walking in unison. They almost seem like aliens and it’s a reminder that, like elite athletes, professional models are where they are partly because of freakish physical characteristics.

Because the song is largely instrumental, the video wisely doesn’t dwell on the band for too long. We get few glimpses of the duo energetically playing the song in a dark room, which just adds to the overall intrigue of the video.

Things get weirder and creepier and Frankensteinier, with the models moving through a production line and end up being dropped in model-size preserving jars, with one sold to a little girl who has the exact same hair and makeup of her catwalk cousins.

The video is ridiculously good looking. Every shot is fabulous. It obviously cost more than $5000, but it’s a reminder of the sort of cool shit that can be achieved in New Zealand.

Best bit: 0:52, the models come walking down the hallway. Fierce.

Director: Mark Albiston
Ngā Taonga Sound & Vision

Next… oranges and lemons.

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