Lucid 3 “AM Radio”

2004-lucid-3-am-radioThis song is Lucid 3’s very cool tribute to the pleasures of AM radio, but I assume they’re not including 1300 1ZH, the local Hamilton pop station of the ’80s. Because there was nothing cool or romantic about hearing a fuzzy, monophonic rendition of “The Living Years”. Ew.

The video sees the trio performing the song in a wood-panelled room in front of a small audience of hoodie-wearing dude slumped in their chairs, looking like they’d all be more at home in a Blindspott video.

There’s once latecomer to the performance. He arrives and walks over to a vintage Wave Master radio and switches it on. Soon he and his hooded brothers started nodding their heads to the beat.

And there the video seems to have reached its happy place. The song fades out, which leaves the prospect of the band playing to the audience of nodding, hooded radio heads forever. But being an AM radio station, it’s only a matter of time before an ad comes on for a local muffler repair shop.

Best bit: the shiny silver Wave Master radio.

Director: Richard Bell
Ngā Taonga Sound & Vision

Next… the bad-boy aesthetic.

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