Goldenhorse “Run Run Run”

2004-goldenhorse-run-run-runGoldenhorse return with the first single of their second album, Riverhead. The song is a bit rockier than the band’s previous singles, but it still has the melody and the sweet lyrics the band became known for. But the star of the song is the layers of guitars, chiming and overlapping and threatening to dominate Kirsten Morrell’s vocals, but still managing to perfectly fit together.

The video puts the emphasis on the musicianship by shooting the band using lots of close-ups. It’s a similar technique to the Kitsch video for “Eleven:Eleven”, but while the punk dudes seemed like they were hiding from the camera, “Run Run Run” draws us into the world of Goldenhorse.

The camera provides wider shots as the video progresses, showing the band bathed in red light and Kirsten in a red dress. The band are pretty sedate in their performing, providing contrast to Kirsten’s tense movement. I like this. So many bands do an over-exaggerated kind of rocking out in music videos, but sometimes it can be more effective just to play your instruments like you would when you’re actually, er, playing your instruments.

Previous Goldenhorse videos have tended to be either enjoyable weird or very commercial. This one goes in a different direction with the way it very strongly works with the sound of the song itself. The song didn’t chart, but who cares when the video is a good one.

Best bit: Geoff Maddocks’ fierce strumming.

Director: Adam Jones
Ngā Taonga Sound & Vision

Next…

Leave a Reply

Your email address will not be published.