Fast Crew “I Got”

2003-fast-crew-i-gotOh hey, it’s Fast Crew! We’re introduced to their fast and furious world as the group and their posse are hanging out in the brand new Britomart Transport Centre. That area has previous been seen in Dei Hamo’s “We Gon’ Ride” video, and even earlier Semi Lemon Kola were running around the old bus depot that was demolished to make way for the new. But for the first time, the Fast Crew ventured inside, all the way down to the train platforms.

Dane Rumble kicks of the song with a performance style that reveals he has a very very wide mouth and a piece of chewing gum in it. At this stage he was using the name Kid Deft, which I don’t fully understand because Dane Rumble – his real name – is the most perfect pop star name ever. He’s easily the most charismatic of the group’s three MCs, with the other two almost blending in with the posse.

After Britomart, the group do a bit of breakdancing down a cool looking brick alley, then move on to that Housing New Zealand housing on Great North Road on Grey Lynn – before the posh apartment block was built next door. The one thing that unites the different locations in the video is some black and white check vinyl, laid down for the Crew and friends to bust a move. Things are going well, until a limo full of the Crews rivals turn up, blasting their next single, “The Incredible”. “To be continued”, a graphic threatens.

This is the second Fast Crew video (the first was for “Mr Radio”), but in a way this feels more like their debut. This song was the first of the group’s run of three top 10 hits, and it established them as a goofy yet street, nerdy but hot hip hop/pop crew that had some business to do.

Best bit: the manic face-in-camera style for the rapped bits.

Director: Greg Riwai
Ngā Taonga Sound & Vision

Next… a dark light.

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