I think this video counts as an animation. It consists of hundreds of Polaroid photos. They photos are filmed in sequential groups, creating a sense of movement, which is pretty much film-making 101.
Sometimes there’s a number of Polaroids being dropped in a stack on a table. Sometimes they’re filmed in close-up, giving a sense of jerky, slightly fuzzy film, rather than a series of photos. And things get really meta when people in the video hold up a Polaroid of themselves – a video of a Polaroid of a Polaroid.
Everyone in the photo is beautiful – Shane Carter, guest vocalist Anika Moa and the various model-like extras who wear clothes well.
It’s a cool, saucy song (well, it is Dimmer). The video gets that. Instead of taking a lazy route and having generic sexy antics, instead it creates a sexy vibe. What’s going on in the crimson-curtained room? Is it some sort of pervy audition or fashion shoot? Whatever it is, the video gives us a chance to flick through a fat stack of Polaroids and pretend we’re part of that world.
Best bit: the hand-numbering on the photos.
Directors: Simon Oosterdijk, Kelvin Soh
Ngā Taonga Sound & Vision
Next… home by the sea.