D2S “All Day”

2003-d2s-all-dayWith D2S’s previous video “Ride With Me”, my complaint was that they came across as too ordinary to be pop stars. Well, “All Day” takes care of that, with the Ivan Slavov-directed video fully embracing the bling culture of the 2000s.

The video opens with one of the crew getting tattooed while chilling in a lush penthouse apartment. He gets a phone call on, er, an ’80s brick-style mobile phone covered with gold smiley-face Duraseal. Yeah, bling!

The group show up on lowrider bicycles and go for a green-screen ride around Auckland, ending up in front of a mural depicting an 1950s American diner. Then they go to a place where a group of young women who aren’t wearing any bras under their tops are washing some lowrider cars. If it were me – if I were going to wash a lot of cars – I would want to wear a good sports bra.

They learned how to bling out their phone from a Good Morning craft segment
They learned how to bling out their phone from a Good Morning craft segment
On the YouTube comments, director Ivan Slavov reckons this was New Zealand’s first lowrider video. And there was a bit of trouble on the day of the video shoot: “There was only a handful of Low Riders in New Zealand, on the way to the shoot the COPS pulled them over and only two cars managed to get away and make it to the shoot! ( one I had to pay a TOW truck to bring”.

The song is pretty average, like an attempt to capture some of the magic of Ja Rule and the Murder Inc Records sound. But then it throws up mundane raps lyrics like, “Wait a minute cos I gots to know your name / Since you walked into my life things have never been the same”. The rain in Spain falls mainly on the rhyming dictionary.

One of the cars in the video has the licence plate PIMPIN. Of course it does. But just when the video is at the point of turning into self-parody, something delightfully weird happens. In a long-shot of the band, suddenly there’s a CGI bike breakdancing on the ground in front of them. No one in the video reacts to it. It’s just there.

But that’s not the weirdest thing. The video ends with a parody of the iconic moon silhouette shot from ET. Only instead of tandoming with an alien, the four D2S guys each have a lady-shaped passenger on their handlebars.

Best bit: the one car-washer who is boldly wearing rollerblades.

Director: Ivan Slavov

Next… fun at the summit.

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