Amber Claire “Love Remains”

2003-amber-claire-love-remainsAmber Claire is now known for being one-third of the Mermaids party group. But for a while in the mid-’00s she took a break from the “Loveshack” and “Groove is in the Heart” covers and had a go at a pop career.

“Love Remains” combines Amber Claire’s husky vocals with a driving electronic beat and sweet lyrics. The video also goes in this direction, with a sepia-tone Amber Claire singing with the happiest face I think I’ve seen in a music video.

She’s surrounded by romantic symbols – a carousel horse, a moon, a rocket, a butterfly – while the song lyrics spiral around, along with larger words like “DREAM” and “LOVE”. It’s like the Facebook page of that divorced lady you used to work with.

There’s also a young couple who run around in a park together, in love. It also looks like something you’d see on Facebook, the remnants of a happy wedding.

The video feels like an attempt at making a really romantic music video, but in doing so it’s using modern visual cliches of romance. I think the video would genuinely appeal to the Facebook ladies and people like YouTube commenter tonym650 who admires Amber Claire’s “soothing voice”.

Best bit: Amber sits in a rowboat called “Amber”.

Next… old, new, borrowed, Blue.

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