50Hz featuring Ladi6 “Seek Know More”

2002-50hz-seek-know-moreLadi6 appears in this video as a sort of career seer, narrating the tale of a man conflicted about his role in the high-flying corporate world.

The man in question emerges from Wellington railway station one morning and has an odd moment. A life-changing thought seems to have hit him. But maybe he was just glad to be out of Lower Hutt.

At work, he’s at a meeting, sitting at the head of the table in front of a decorative kimono on the wall. Channelling Tom Cruise, he leaps up on the table and gives a spirited speech, which gets an enthusiastic reaction from his colleagues. This move gets him the keys to a very fancy car (licence plate: I) and he has a hoon around Lambton Quay. Life made.

But strange things are afoot. Suddenly the man is on a rattly old city bus, a gold coin in hand. He stops off at Zambesi and gets a new suit, kindly giving the empty Zambesi bag to a homeless man. Here you go, chap, here’s an empty paper bag 4 u.

Back at work, things are different in the boardroom – there’s a different person sitting at the head of the table. The man pulls out a folder and slides it to the new head. This guy is not impressed by the folder’s contents and throws it back. The hunter has become the hunted.

I like that things are a bit surreal. If it had gone for a more literal depiction of the song’s lyrics, the video would risk seeming cheesy. But weirdness is very forgiving.

Best bit: that the homeless man is literally across the road from the Zambesi store.

Director: Mike Bridgman
Ngā Taonga Sound & Vision

Next… twice as nice.

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