Carly Binding “Love Will Save Me”

2002-carly-binding-love-will-save-meThere’s quite a cool set-up to this video. We see Carly at home, at work and in the club, but it’s how she gets from place to place that is interesting. The three sets are built side by side, so Carly jumps on the camera trolly and travels across the sets – a perfect set-up for the modern lazy girl.

Carly wakes up in her bedroom that somehow looks most like a set, with walls that seem on the verge of wobbling. Scooting along to work, she ties on an apron and begins a shift at a greasy spoon diner. There’s another waitress wearing a traditional American diner waitress uniform and she seems a bit miffed that Carly gets to wear a tank top, jeans and sneakers. But it’s that simple outfit that takes her from home, to work, then to the club. And so it happens every day. Every top Carly wears – even the off-the-shoulder one – is suitable for all three places. It’s like a masterclass in smart-casual.

The song is a really sweet, radio-friendly pop tune. Carly works hard to overcome her bitchy resting face, but sometimes it just seems like she’s trying very hard to look happy and in love. But to be fair, that sort of pop video requires a demanding performance.

I feel a shoutout has to be given to Kylie Minogue’s “I Should be so Lucky” video, which also involved three rooms that were obviously a film set. It has a different feel to it than “Love Will Save Me”, with Kylie’s girl-nextdoor charms bringing cheer.

“Love Will Save Me” was directed by Greg Page. It’s remarkable that around the same time he was making videos for metallers 8ft Sativa and indie rock dudes PanAm, and pop-rock band Elemeno P. All different, all good.

Best bit: the sneer of the sassy waitress at the diner.

Note: The video is geoblocked for New Zealand (and Germany) on YouTube, but ok for everywhere else. Alternatively you can watch a good quality version over at Greg Page’s profile at Fish ‘n’ Clips.

Director: Greg Page
Ngā Taonga Sound & Vision

Next… a hoon down the north-western.

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