Tadpole’s sixth NZ On Air funded video is a short rant against the scourge of “manufactured” bands. It seems a bit like barking up the wrong tree. New Zealand never had all that many manufactured groups, and the ones that were around didn’t exactly enjoy long, successful careers. TrueBliss – who also had a single called “Number One” – were over and done within a year of forming. It seems a little like punching down – here’s this successful rock band dissing struggling manufactured pop groups.
And indeed the “Number 1” video captures Tadpole at the top of their game. They’re performing on the main stage at the Big Day Out. Like Shihad’s “Bitter” video, the video uses editing tricks to disguise the fact that it was shot at a music festival and not their headline stadium gig. The stage is never shown in a wide shot and shots and the footage has been given a washed-out filter, all helping to masking the Big Day Out branding and town down the festival colour.
Lead singer Renee is wearing the most remarkable outfit. It’s a halterneck top with tight trousers that erupt in massive flares. It’s the sort of thing that would have last been seen on “Ready To Roll” in the 1970s, but the 2000s were the decade of bling and Renee wears those crazy bellbottoms with attitude.
It makes me realise that the early 2000s have refreshingly seen videos get a bit more showbiz. The keeping-it-real days of grunge are fading fast and bands aren’t afraid to give ’em the old razzle-dazzle. Of course, being New Zealand it’s toned down, still trying to keep it real.
Best bit: Renee’s Danzig-style röck göd pose.
Next… having a bit of a think.