Anika Moa “Good In My Head”

2001-anika-moa-good-in-my-headThe video sets the scene in ordinary New Zealand. A car rolls down a leafy street, the wind blows a suburban washingline, a seagull squawks, and sheep nibble pasture. Despite the international cliches, you don’t normally see sheep in New Zealand music videos.

And we also meet Anika walking past a wall with an elaborate graffiti mural. She’s wearing a beige duffle coat over a red t-shirt, and as the scene changes (to the rural setting, to the beach) she wears the same clothes, eventually ditching the jacket on the sunny beach.

There’s clever editing between the different locations. A sip from a water bottle carries from suburbia to the West Lynn shops to the beach; a kicked can transforms into a kick into the sandy beach.

And with the exception of the few people seen in the background down at the shops, other people don’t feature in the video. This is a world where Anika Moa is the lone inhabitant.

It’s not a particularly high-concept video, and mainly seems to serve as a pleasant setting to showcase the song. It’s attractive, it’s scenic and works nicely with the song.

Best bit: the busy postie seen reflected in a shop window.

Ngā Taonga Sound & Vision

Director: Justin Pemberton

Next… freeze frame.

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