The D4 “Party”

2001-the-d4-partyAfter three missing videos, finally the D4 turn up with “Party” a song about partying. By this stage the group had a little chart success in the UK (something they never experienced in New Zealand) and were well regarded as part of the cool new rock ‘n’ roll scene that was shaking up the early ’00s. The Face magazine featured the band in their “40 messed up new bands” special, noting the group’s upcoming “rev-your-bike-up new single” called “Party”.

For a song about partying, the Greg Page-directed video stays well clear of any attempt to create a party scene. It’s really hard to do in a music video, mainly because it’s very hard to get a bunch of people to look like they’re having a really amazing time for hours on end, especially when they’re not getting paid.

Instead the band can be found playing inside an empty building. The rhythm section are in a back room, while Jimmy and Dion rock out next door. The video is black and white and red, something that now gets classed as a lame digital trick, but in the early ’00s is was kind of amazing and cool. The red wall, red lanterns and a red-shirt stand out amid the black and white.

The camera is like a drunken partygoer. It seems to stagger around, fading in and out of focus. It’s like a guy who’s showed up to his mates’ band practice and with nothing better to do, he’s just drunk a whole lot of beers until the urge to do some daggy dancing hits.

It’s a very basic video, but it works, making good use of the simple set up. The D4 comes across looking like cool musicians, hot guys, and probably quite fun to get on the piss with. No wonder they took over the world for a few months in the early 2000s.

Best bit: the drum breaks. Yes.

Director: Greg Page
Ngā Taonga Sound & Vision

Next… a big night out in Oamaru.

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