Steriogram “White Trash”

2001-steriogram-white-trashThis was “the video that started things off for us in New Zealand,” notes the Vimeo description. And indeed it was, with the sight of a skinny-arse, grease-covered, mulleted lead rapper Tyson kicking off the band’s burst of fame.

Tyson is in character as a hardcore westie/bogan type, with a hairdo reminiscent of Dave Spade’s “Joe Dirt” character. Being a mechanic, he’s covered in so much grease that I wonder if he’s some sort of holistic mechanic who fixes cars using his entire body.

The rest of the band arrived and with them are a couple of westie chicks. Tyson degreases and puts on his fancy going-out threads – a t-shirt reading “FAT AND PROUD”, which is funny because he’s only one of those.

Comedian and marriage celebrant Ewan Gilmour also joins the group, instantly attracting the attention of one of the chicks. That’s serious westie mana.

The video climaxes with some formation dancing, done with a similar ironic style that Fur Patrol did in “Andrew”. There’s something to be said when dance routines finally show up in New Zealand music videos, they’re done with tongue in cheek.

Steriogram’s videos have a lot of that cheeky spirit that forebears Supergroove had in abundance before they got all serious. The ‘Gram are happy to get all greased up and mulleted in the name of a fun video. And Ewan the Westie gets his girl.

Best bit: Tyson’s mullet preening.

Director: Adam Jones
Ngā Taonga Sound & Vision

Next… mighty morphin’ power popstars.

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