Cassette “Don’t Let Anyone”

2001-cassette-dont-let-anyone“Don’t Let Anyone” is a laid-back alt-country number, but the video takes the trio on a much wilder adventure. We meet the group as they’re each driving in identical brown cars. A handy map identifies that they’re travelling from separate parts of town, all headed for the centrally located Paydirt Studios.

The video uses a lot of animated backgrounds, and there’s plenty of CGI trickery, like when the band pulls up in their three identical cars (all played by the same car). The lads head into the pink palatial studio complex and each goes into an area with a different theme, involving costume, props and appropriate backgrounds. There’s a hunting lodge, a tropical beach and a winter wonderland. Hunting Lodge Tom gets to sing the song as part of his area.

It seems that Paydirt Studios are kindly making a music video for Cassette, but the Paydirt’s surreal production line is making a rather off video. Feeling somewhat uncomfortable in this strange “presentacion de los Cassettes”, the trio escape, sprinting through the sets as they flee the studios and pile into one of the brown cars as they made their getaway.

The video was directed by Jonny Kofoed, who’s since made a career out of doing delightful animations for the world of advertising. I like his dark take on the world of video production.

Best bit: Tom’s very long look in the rearview mirror.

Director: Jonny Kofoed
Ngā Taonga Sound & Vision

Next… wet, wet, wet.

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