At the heart of the “She’s Jive” video is a cautionary take about drugs. But the Pluto lads dress it up with a kind of Monty Python style humour. A lesson is a lot more palatable when there are lolz involved.
The tale begins with the Pluto lads wracked with grief, as they engage in some extreme mourning in a churchyard. What could be behind this dramatic loss?
We then flash back the point of view of a young woman who’s bribed a chemist with a Rutherford to ditch her prescription Prozac in favour of a mysterious drug that comes in a big black bottle with a pink “X” on the lid.
The woman get all fancied up and head off to a party with the X bottle crammed into her little clutch purse. Arriving at party (where Pluto are playing), she sneaks into a toolshed, gets out the bottle and takes an X pill. But – oh no! – there’s a cop standing behind her and she’s nicked. Cut to a courtroom scene where a bewigged barrister furrows his brow.
At this point the lyrics tell us “she died” but the video doesn’t make it clear how this happens. Nonetheless, it’s tragic enough to send Pluto into Mark Lundy-style grief dramatics.
“She’s Jive” is a short song – little over two minutes – but the video manages to pack a lot into it. And the band are clearly enjoying the chance to play multiple characters. Everyone loves a comedy moustache.
As for the cautionary tale, well, it’s obvious: don’t bring a whole bottle of drugs to a party, and when you take something, lock yourself in the toilet.
Best bit: the brief appearance of the neon ice cream cone sign on the Tip Top factory.
Next… dem bones.